Attention! Social media experts agree, if you want to be successful online:
"You have to be everywhere!" but....

From the Desk of Alex Krulik

Dear Online Entrepreneurs,

Social Media is the biggest thing ever. You’ve heard it. I’ve heard it. Everywhere, it is: “Facebook this.” Twitter that”. YouTube is hot. And the latest social site is even hotter… It is a never ending list: LinkedIn, Instagram, Pinterest, Steemit, Snapchat, Digg…

And they are important.

But not for the reason you think.

More on that in a minute…

Right now I want you to think about Facebook. It has 2 billion users. Of them, 1.1 billion are active on their Facebook mobile App every day. That is huge engagement.

You would have to be crazy to ignore Facebook in your marketing plan.

...Or Is It Crazy? Should You Actually IGNORE Facebook?"

As a successful entrepreneur, you probably look to Facebook to generate leads. And yes, it can be a good source of leads, but the brutal truth is: “Lead generation from Facebook is extremely difficult, time-consuming and a long term process”.

Why?

When you go to Facebook, what do you see?

Cute kitty memes?
A coworker eating a donut?
Photos of Aunt Millie’s vacation?

Face it. No one goes to Facebook looking to buy something. They are there to party, chat with their friends, laugh and socialize.

When they want to shop, they go to Amazon, not Facebook.

You are wasting a lot of time and money trying to get Facebook users to buy… It’s like trying to sell sand to Hawaiians. They are not interested.

Okay, Alexander, if Facebook is not the answer, what is?

We’re glad you asked.

When you need information, where do you turn to?

There really is only one answer:

The most valuable real estate online is the Number One result on Google.

That top spot gets 33% of the traffic for that search term.

Let’s do the math…

If 20,000 people search for “Wooden Spoons” today and your site is ranked number one, you get 6,600 visitors.

If you are fifth, you'll still get 1,400 visitors. A major drop-off, but still not too bad...

However, look at what happens once you're off the first page. Page One received 91.5% of the traffic. Page Three gets 1.1%. Now your traffic fire hose has slowed to a trickle…

The big question...

There are only two focuses for ranking on Google:

1) On Page Optimization
2) Off Page Optimization

On Page Optimization refers to the content you place on your web page, and includes, but is not limited to:

1) Heading Tags
2) Keywords and Keyword Density
3) Relevant content
4) Images
5) Embedded videos
6) Meta Tags
7) LSI - Latent Semantic Indexing (Don’t ask…)
8) And a few more factors…

A major factor of On Page Optimization is that it is what the searcher is looking for. Google tracks how long the searcher stays on your page. If they visit and immediately hit the Back Button, Google realizes that the page is not that good for that search term.

You can bet that since Google’s profits depend on giving very good results, that page won’t stay near the top if it is not relevant and the searchers leave too fast.

Bad content will knock you off the top faster than anything your competitor can do.

Good quality content is key.

Google decided, in its early days, that a hyperlink from one site to another site was a “Vote of Confidence”. Google ranked sites with more hyperlinks to it (backlinks) higher.

Of course, this was abused by spammers who pointed millions of links at sites they wanted to rank higher.

Google responded by becoming more picky about what hyperlinks it thought were important for ranking a page. Links for “Authority” sites became more powerful for ranking sites. No longer could you buy a $8 domain and put up hundreds of pages with links to your “Money” site expecting to rank higher.

It all comes down to…

What are “Authority” Sites?

While no one but Google knows the exact criteria, we do know the types of sites Google values:

Social sites, like Facebook, Twitter, LinkedIn, Google Plus and about 150 similar sites.

These sites receive a lot of traffic and interaction by their users. Plus you have to join, which makes it more time consuming and difficult for spammers to take advantage of them.

So once you create great content, if you want to rank your site, you need more backlinks than your competitor.

The process is very simple:

1) Research and make a list of social sites.
2) Sign up and fill out the profiles on 150 social sites
3) Log into them individually and post a unique piece of content with a link
4) Add more profiles as one only will not likely be enough
5) Change your IP address through proxies so you look like an individual and not someone logging into multiple accounts to spam the site with backlinks
6) Post at all different times so your audiences around the world all see your posts
7) Did I mention that you will have to solve Captchas? Those irritating little images with hard to read text that seem to pop up all over the place

Yes, I said “Simple” but not easy…

It is a lot of work. If it takes 15 minutes to set up a profile, then for 150 profiles, you are looking at 37.5 hours of work. That is almost an entire work week just setting up accounts. Not only is that a ton of wasted time, it's boring as hell.

And if you want multiple profiles? I hate to think about how long that will take.

Then you start posting on each account…

Doing it manually is a nightmare. You could hire a VA, but then you substitute doing the work for managing the work. Depending on your VA, this could end up being even more work.

Remind me again why we all got computers… Oh, yes, to do boring, repetitive work for us!

How would you like to…